We built YourFitnessPal because every tracker we tried treated logging like punishment. Ours treats it like a check-in — fast, calm, and on your side.
Healthy habits don't fail because people lack willpower. They fail because logging takes too long, plans don't fit real life, and apps overwhelm before they reward.
We've spent thousands of hours shaving seconds off every interaction. Snap a meal in three seconds. Start a fast in two taps. See your progress without scrolling. The whole product is built so the right action takes less effort than skipping it.
Your logs are yours. We never sell food, fasting, or weight data. Export or delete it anytime.
Every screen is benchmarked. If a flow gets slower, we don't ship until it's fast again.
No fake urgency, no dark patterns, no notification spam. You set the pace.
Calorie math uses Mifflin-St Jeor. Macro recs follow ISSN guidance. We cite our work.
Multiple goal paths (lose, maintain, gain, gain muscle). No moralizing about food. No before/after shaming.
Native apps. Offline-first. Sync that survives bad airplane Wi-Fi and a dead phone.
After abandoning a fourth tracker mid-cut, our founder sketched a single dashboard on a napkin: ring, macros, fasting, water — done. No newsfeed, no nag bar.
We shipped to TestFlight with 200 people. The streak feature stuck immediately — retention at 30 days hit numbers we'd never seen in the category.
Vision models matured. We shipped photo-based food logging that recognizes a plate of food and drops it straight into your diary.
An LLM-generated weekly summary that tells you what changed and one thing to try next. Quietly, the most-loved feature we've ever shipped.
Across iOS and Android, 43 locales, and one stubborn goal: be the tracker people actually finish a year with.
Engineers, designers, and a registered dietitian. We don't have a growth team — the product is the growth.
Founder & CTO. Spent ten years building cloud infra; now optimizes for streaks.
Head of Design. Believes a good app should never need a "help" button.
Nutrition lead. Owns the goal math and reviews every habit-related copy line.
Mobile lead. Refuses to ship a screen with a frame drop.
ML & MealScan. Makes computers understand what's on your plate.
Member support. Replies to every email — yes, every single one.